Price to PepsiCo for Not Being in Court: $1.26 Billion

Company asks court to excuse corporate bureaucracy that buried legal document for weeks

, The National Law Journal


What's the cost of not showing up to court? For PepsiCo, it's a $1.26 billion default judgment. A Wisconsin state court socked the company with the monster award in a case alleging that PepsiCo stole the idea to bottle and sell purified water from two Wisconsin men. Now the company is scrambling to salvage the situation. The damages award was handed down on Sept. 30 -- but PepsiCo filed motions to vacate the order and dismiss the claims on Oct. 13, saying it wasn't even aware of the lawsuit until Oct. 6.

This content has been archived. It is available exclusively through our partner LexisNexis®.

To view this content, please continue to LexisAdvance®.

Continue to LexisAdvance®

Not a LexisAdvance® Subscriber? Subscribe Now

Why am I seeing this?

LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® customers will be able to access and use ALM's content by subscribing to the LexisNexis® services via LexisAdvance®. This includes content from the National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM's other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.

ALM's content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.

For questions call 1-877-256-2472 or contact us at

What's being said

  • Bianca Rist

    Dear Lynne Marek, I recently came across your "Price to PepsiCo for Not Being in Court: $1.26 Billion" article. Any time you or your associates need sources for stories concerning employment or staffing issues and trends we would be happy to provide you with an expert from Special Counsel ( Special Counsel is the largest provider of legal staffing services to corporate legal departments and law firms nationwide, including 99 of the 100 largest law firms in the U.S. You may reach Amanda Burns at (904) 425-6652 ext 301 or at Regards, Bianca Rist

 AXIA, On Behalf of Special Counsel, a member of the MPS Group (NYSE:MPS)

  • Frank Beckerer, Jr

    Pepsi sold sparkling water under the Evervess brand name in the forties and into the fifties worldwide including the US. Pepsi gave up the USA water market in the fifties due to the strangle hold by White Rock and Canada Dry but it has continued to sell Evervess "water" and "sparkling water" worldwide ever since. Hard to imagine that someone suggesting Pepsi sell water thirty years later, after the strangle hold was broken, was in fact providing a unique, secret idea.

Comments are not moderated. To report offensive comments, click here.

Preparing comment abuse report for Article #1202434985019

Thank you!

This article's comments will be reviewed.