Building an online reputation can be tricky

Lawyers find that maintaining an online reputation isn't easy.

, The National Law Journal

   | 3 Comments

On the Internet, a lawyer's reputation can change in an instant. A growing number of attorneys have turned to a cottage industry of consulting firms that specialize in the "reputation management" business.

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What's being said

  • Darren Meade

    CYBER TERRORIST%0AA hacking technology that has been deployed for years, can manipulate search results on Google, Bing, Yahoo and Ripoffreport.com. For instance, Mr. Pines, could have derogatory content climb to top listing no matter how much good PR or social media he employees.%0AAdditionally, the derogatory content could be created by the very companies now soliciting his business to repair his Reputation.%0AA new Adam Stuart Zuckerman enterprise has commercialized a cyber-hacking technology called the Cool Technique purchased from Boulder, CO Pro Cyclist Matthew Cooke the former owner of www.RemoveYourName.com and had previously sold the hacking technology to Rexxfield CEO Michael Roberts in October of 2010. This same illicit injection hacking code has the ability to exploit vulnerabilities existent in the search engine giants Google, Bing, Yahoo, Blogger.com, Ripoffreport.com, mwot.com and take away the global application of freedom of speech by altering search results and blinding content on the Internet. On January 28, 2010 a meeting was convened with Adam Zuckerman, Ryan Page, Aaron Thomas, Cameron Verdi and Zuckerman operations specialist Kirk McMahan and Rexxfield personnel Michael Roberts and Paul Portelli in economic projection concerning the potential windfall of profits which might be obtained by creating defamatory professionals and affording protection to miscreants at great risk for public exposure on ripoffreport.com and the power of the Internet to disseminate information were enthusiastically reviewed. With the technology afforded by the Cool Technique all of this was launched.%0AI provided explicit details of this new Zuckerman enterprise including contracts, emails, and consensually recorded audio recording of planning meetings, were presented to the FBI and US Attorney divisions of the Santa Ana DOJ. No investigative action was taken as these notices were dismissed as fiction.%0AIndependent of my warnings, companies are now acknowledging illicit intrusions and report removals from their private server system. %0A

  • Darren Meade

    CYBER-TERRORIST%0AWhat is to say the issues Mr. Pines is facing was not caused by those in the %E2%80%98Reputation Management %E2%80%93 SEO %E2%80%93 Cyber Forensics%E2%80%99 arena?%0AThe intent being that once defamatory content had posted a potential new client has been created. Further, what is Google, Bing and Yahoo along with top consumer advocacy website http://www.ripoffreport.com all had been hacked into for year with an injection hacking code that had been sold to multiple entities within the field?%0AA new Adam Stuart Zuckerman enterprise has commercialized a cyber-hacking technology (the %E2%80%9CCool Technique%E2%80%9D) purchased from Boulder, CO Pro Cyclist Matthew Cooke the former owner of http://www.RemoveYourName.com and had previously sold the hacking technology to Rexxfield CEO Michael Roberts in October of 2010. This same illicit %E2%80%9Cinjection hacking%E2%80%9D code has the ability to exploit vulnerabilities existent in the search engine giants Google, Bing and Yahoo and take away the global application of freedom of speech by altering search results and %E2%80%98blinding%E2%80%99 content on the Internet. On January 28, 2010 a meeting was convened with Adam Zuckerman, Ryan Page, Aaron Thomas, Cameron Verdi and Zuckerman operations specialist Kirk McMahan and Rexxfield personnel Michael Roberts and Paul Portelli in economic projection concerning the potential windfall of profits which might be obtained by creating defamatory professionals and affording protection to miscreants (at great risk for public exposure on ripoffreport.com and the power of the Internet to disseminate information) were enthusiastically reviewed. With the technology afforded by the %E2%80%9CCool Technique%E2%80%9D all of this was launched.%0AI provided explicit details of this new Zuckerman enterprise (including contracts, emails, and consensually recorded audio recording of planning meetings) were presented to the FBI and US Attorney divisions of the Santa Ana DOJ. No investigative action was taken as these notices were dismissed as fiction.%0AIndependent of my warnings, companies are now acknowledging illicit intrusions and report removals from their private server system. %0A%0A

  • Rich Klein

    If lawyers and law firms put in place strategic PR/social media plans for the long term and provide regular valuable content to readers/viewers, this will certainly minimize any damage from one or two negative postings online. Every lawyer/firm should do ongoing Google searches of their name and see what appears. But beware so-called %22reputation%22 companies who may not have sufficient experience in crisis communications.

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