How do you talk to your lawyers about LinkedIn?

, The National Law Journal

   | 2 Comments

How do you win over LinkedIn skeptics? Show them the numbers.

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What's being said

  • Robust

    maintain robust online profiles

    Robust is nonsense corporate newspeak.

  • Avon

    What Adrian Dayton doesn't say is what the benefit of spending all day on LinkedIn is. Just because the people you want to do business with have accounts there, doesn't seem to me to be a weighty reason. After all, those people go to the supermarket or opera also, but that's no reason to spend some of your day at their supermarkets and operas.
    The real issue is whether you lose business by failing to coddle it with attention, or woo it away from competent competitors by coddling more. The answer may well be Yes, but the article doesn't say how - or even mention the topic.

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