Op-Ed: Telemarketing Rule Hinders Legitimate Businesses

The Federal Communications Commission leaves door wide open for more costly class actions.

, The National Law Journal

   | 3 Comments

The Federal Communications Commission leaves door wide open for more costly class actions.

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What's being said

  • JTK

    A legitimate U.S. business used a system that in practice generated 100 text messages per second to hundreds of thousands of cell phone numbers. The company claimed that the system was not an "autodialer" as defined under the TCPA. Really? Thank you FCC for not falling for that nonsense.

  • DM

    Hey, legitimate business: Stop using auto- dialers to hawk goods and services. Use person to person call centers-- of course that raises the cost of doing business and reduces profits. If you‘ve made the strategic decision to conduct business in a way that employs auto- dialing to consumer cell phones, then it is incumbent on you to know the risks. If the risks are too high, develop a new marketing regime.

  • ROL

    This reads like the work of a paid advocate. What the author doesn‘t get is that a lot of phone calls many of us get from legitimate businesses are just as unwelcome as if they came from unscrupulous telemarketers. And the horror stories seem hardly believable. Hiw many legitimate businesses have been sued and have had to pay class action damages because a legitimate business more than once calle a reassigned number where they had permission to call the original number. I would be surprised if the law firm can give one such example, but invite them to reply to this message if such a case exists. If not good ethics should prevent them from constructing straw men to influence public discourse. From my perspective anything that can eliminate automated phone calls and cause businesses to err on the side of not communicating this way is a blessing. Thank you FCC.

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