FTC Tells Paid 'Influencers' to Disclose When Instagram Posts Are #Ads

, The National Law Journal

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The Federal Trade Commission is keeping tabs on the growing trend of brands hiring so-called "influencers"—athletes, celebrities and others with large followings—to promote their products on social media. Up until Wednesday, the agency has put the burden of ensuring proper advertising disclosure on the brands. The agency sent 90 letters to influencers and marketers informing them of their responsibility to "clearly and conspicuously" disclose the business relationships behind social media posts.

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